In Hong Kong, Pearson led the full launch of Harvey Nichols’ e-commerce operations in the region, driving triple digit growth in online fashion sales in 2018 and again in 2019. From early days – before the new store opened – Poon says a large proportion of customers were buying online and opting to collect in a store. Established in 2005, ... Other Shopping & Retail in Hong Kong. Harvey Nichols Pacific Place. “We think this is a much more interesting and fun way to shop. Digital screens are key at the new Harvey Nichols in Hong Kong store at Pacific Place. Join our exclusive email list for your weekly edit of the best fashion, insider tips and events in Hong Kong - plus exclusive offers you won't want to miss. Rates from USD $74. Harvey Nichols store can be found at Pacific Place, 88 Queensway, Hong Kong. With many Hongkongers working long hours during the day, it may not be convenient to visit a physical store, hence some shoppers head online instead. “That gives us the confidence to continue to pursue growth for online. Find high-end fashion and beauty, watch and jewelry retailers as well as take advantage of personalized shopping, tailoring services and bespoke gift wrapping when you shop at Harvey Nichols. Hourglass Virtual Masterclass. A lot of the major designer brands have very big flagship stores now. To subscribe to the print or digital versions, check out our shop here. “This is actually driving a lot of traffic to stores. “We really believe customers will not shop only online, and that the [physical] store is still very important.”. But ultimately what we have here is really based on what we think can deliver our proposition in the best way. There are a lot of synergies between the two channels. From the iconic luxury retailers to the top purveyors of cosmetics, here’s our roundup of the best online shopping experiences in Hong Kong. Community See All. With flagship stores from international brands and pure-play online retailers making life tough for department stores all over the world, Harvey Nichols, with stores in the UK, Middle East, Turkey and Hong Kong, has not been immune to the trend. When you have products like that, and customers come in and find something they have never seen before, that’s something they really like.”. These tips can help, VIDEO: Here’s what it’s like to work in the adult industry, Unlimited access to news,insights and opinions, Independent research reports and forecasts. So how do you lure visitors into a physical store to peruse a vast online catalogue in an engaging and relaxed manner? They have two shops in Hong Kong, one located at Landmark in Central district and another at Pacific Place in Admiralty. Pearson: Our new retail format store had its grand opening on September 26, and this is our first new retail format store globally for Harvey Nichols and is the first store that optimizes the synergies between our offline and online channels. H.D Buttercup L.A Based Furniture Store Opens in Hong Kong, Top Hong Kong Fashion Stylists to Follow on Instagram, Montblanc Heritage Chronométrie Collection. SEE ALSO : Harvey Nichols opens in Hong Kong’s Pacific Place RiA: What are the elements that characterize this new retail concept? Harvey Nichols soon became the place to shop and attracted the high profile individuals like Princess Diana. At Hong Kong’s Admiralty, UK luxury department store giant Harvey Nichols unveiled a retail concept in September last year that it hopes will win favour from online shoppers and enhance the experience of customers at its bricks-and-mortar store. But in today’s world, that strategy is quite difficult. Buyers pick the best from the runways of Paris, Milan and New York to give stylish shoppers a store full of trendy fashion. So, if you’re a customer looking for a specific brand, probably the best place to go is a huge flagship store where you can have the biggest offering from that particular brand, and have someone knowledgeable about the brand serving you. “As a result of all this, we’re essentially able to reduce our physical space by half, to 40,000sqft, but at the same time, triple the number of products we can show to our customers,” explains Poon. Revenue at Harvey Nichols’ online store will double as it adds more expensive items to the site. I think that’s why, especially now, a lot of retailers are struggling to generate good, consistent traffic to their stores. So I think once we have data from how the Pacific Place store is trading we will be in a position to see where else we should go internationally.”. Luxury retailer Harvey Nichols has revealed its revamped store in Hong Kong’s Pacific Place with a new concept by boutique design firm Studio Four IV.. E-commerce Styling Manager (Personal Shopping) Harvey Nichols (Hong Kong) Aug 2018 – Present 2 years 3 months. And as a result, they become our store customers. Currently, they offer menswear, womenswear, accessories, bags, shoes and jewellery. With Hong Kong in recession, the future looks bleak.” Dickson Concepts opened the new Harvey Nichols store at Pacific Place on September 19, the first of its new generation stores globally, mixing the company’s online and offline stock seamlessly using interactive displays and … The textile store was demolished and a new department store was formed. 45,489 people like this. About See All. Sometimes when [customers] come in, they realise there are a lot of new interesting brands they haven’t seen before. 3,305 check-ins. And because of the product offer.”. “So, we really felt that we needed to have a store that customers would come to not just because they’re looking for a particular brand, but because they really enjoy the experience of coming. Shopping & Retail in Hong Kong. It is owned by Hong Kong luxury goods company Dickson Concepts. 15 Queen's Road Central, Central (6,610.75 mi) Hong Kong, Hong Kong - Get Directions Shop Online Now. Invati Men Exfoliating Shampoo 250ml: shop online for Invati Men Exfoliating Shampoo 250ml on International Shops Online. Harvey Nichols’ exclusive selection of international brands have made it the place to be for fashion lovers in Hong Kong. Harvey Nichols - Knightsbridge luxury department store with two shops in Hong Kong Harvey Nichols is a luxury department store, founded in 1831 in Knightsbridge, London. How we’re giving back during these uncertain times. Closed Now. That screen solution is replicated in store where one of the five or six stylists on duty can also recommend items that might match or suit the shopper, adding a more personal touch to the experience. Harvey Nichols is a luxury fashion store founded by Benjamin Harvey in 1831 in London. Straight from Knightsbridge to Pacific Place, Harvey Nichols brings a slice of London’s finest to Hong Kong. Currently, they offer menswear, womenswear, accessories, bags, shoes and jewellery. “In today’s world of retail, with so many changes, we really need to make the physical store environment a very engaging and fun place to shop. “Through this, we’re really hoping to close the gap between online and offline in terms of service. Luxury department store, Harvey Nichols, offers designer fashion, beauty, food & wine both online and in-store including Knightsbridge, Leeds & Edinburgh. Culture. ... Gallery: Harvey Nichols Landmark store reopening party. Several years ago in the UK, Harvey Nichols introduced a button on its website where shoppers could click to connect with a stylist from the Harvey Nichols store closest to them. And we think it’s the first of its kind, certainly in Hong Kong and probably elsewhere in the world in terms of how we’re showing the online products and the offline products within one space and really making that the heart of the store. There is a lot of tech out there that is very cold, that doesn’t really enrich the customer experience. Discount hotels near Harvey Nichols, Hong Kong. This feature originally appeared in the quarterly Inside Retail Asia magazine. Hong Kong retail group Dickson Concepts has announced a new strategic partnership with Harvey Nichols – a company it owns – which will enable more Hong Kong shoppers to access the UK department store chain online.. As part of an initiative to link Hong Kong and UK stores and eCommerce operations, consumers in Hong Kong will be given greater access to previously UK exclusive products … ... MoMA Design Store launches ‘The Record Shop’ pop-up at K11 Musea. With a stable of international designers from Balmain, Karl Lagerfeld, Nina Ricci, Emanuel Ungaro, Matthew Williamson and some of the most exciting young designers today like Phillip Lam, Rodarte and Alexander Wang, Harvey Nichols has become a serious fashion destination. Otherwise, it’s difficult to retain customers in a physical store environment. One decision the Harvey Nichols team planning the new concept made early on was that technology installed in the store must have a customer-friendly purpose – not just feature in store because it is new. “Once you drive a customer into the store, you have the chance to convert them and hopefully attract a lot of first-time visitors as well. Harvey Nichols, which in the 90s enjoyed cult status thanks to its lampooning in hit TV comedy Absolutely Fabulous, is owned by the Hong Kong-based luxury goods billionaire Sir Dixon Poon. But [at Harvey Nichols online] you can have someone help you by saying, ‘Oh, I know your size may be out of stock now, but I would recommend these other products that I think suits you even more or is similar. AT HOME WITH CAROLINA CASTIGLIONI. But the overlap between the new Harvey Nichols store’s stock and the retailer’s online range is just 10 per cent. Most of the floors was devoted to fashion and soon Harvey Nichols became known for introducing luxurious fashion labels like Max Mara and Nicole Farhi to the public. 45,989 people follow this. LANDMARK store was opened in 2005 and spreads across 60,000 square feet over five levels, providing menswear and womenswear, shoes, handbags and accessories, and beauty products. “That is now one of our most successful menswear brands. See More. Throughout the store, some racks have been replaced with screens, most of them around 50” because that size gives the closest simulation to the real size of the apparel. Harvey Nichols Hong Kong . Sagging consumer sentiment dents Thai retail industry, Li Bao Ge Group to partner with Alibaba’s Freshippo, AmorePacific invests in US brand Milk Makeup, Suning to open 10,000 new China stores next year, Coca-Cola North America pilots subscription service to test new products, Helena Rubinstein ‘is back’ in travel retail channel, 759 Store parent boosts store count despite tough market, Thai conglomerates in race to buy Tesco Asia, November nightmare for Hong Kong retail sales, Sluggish sales dampen India retail leasing activity, Gucci joins Alibaba’s Tmall Luxury Pavilion to woo Chinese consumers, Superdry co-founder Dunkerton named permanent CEO amid board reshuffle, Need to have a difficult conversation? Customers are now shopping Harvey Nichols not because they are looking for a particular brand, but because they know that every time they come in, they can find something new. It’s important to think about how you can leverage the online platforms to create traffic.”, Besides stocking traditional customer favourite brands such as Valentino and Bally, Harvey Nichols is using its physical stores to introduce new and emerging designers, many of them from Asia. M/F, Mandarin Oriental Hong Kong, No.5 Connaught Road, Central 5 Connaught Road Central 0.2 km from Harvey Nichols Store (Central) “ Great afternoon tea experience... ” 16/09/2020 And I think what’s interesting about this is that, especially in new markets, where we may be lesser known for playing such a store would also create so much awareness about our online platform for that particular country. The new Pacific Place format is a trial which, once fine-tuned, will be introduced elsewhere. Harvey Nichols in Hong Kong has unveiled a retail concept it believes will win favour from online shoppers and enhance the customer experience of those who want to shop … Book online for instant Confirmation and 24/7 Live Support! But when you have one of our stylists explaining the construction or the brand, it gives you much more understanding as to why that might cost so much.”. And we don’t want to overwhelm the store with screens,” reflects Poon. Shop online worldwide Whenever you have someone serving you … it gives you much more confidence. For a lot of our brands, when you look at it online, you may think, ‘oh, I don’t understand why that particular blazer may cost £1000 or £2000’. SAVE UP TO 75% OFF hotels near Shops in Hong Kong. In 1996, Harvey Nichols Group plc was listed on the London Stock Exchange, and has 12 stores situated in major cities like London, Dubai and Istanbul. So the company is replicating the level of engagement in stores online. That summarises the philosophy behind the new Pacific Place concept store for Harvey Nichols in Hong Kong, designed by Studio Four IV and created “to optimise the synergies between our online and offline platforms,” explains Poon. Their Hong Kong store opened in October 2011 and today there are 2 Harvey Nichols department store in Hong Kong. Because we’ve never done something like this before, and we don’t think there are a lot of other retailers we can refer to. “You can click on any product that you see on the touch screen and then a model wearing that product will show on screen right away. Harvey Nichols’ store at Swire Properties Limited’s Pacific Place shopping centre in Admiralty, Hong Kong on December 19, 2018. Shoppers can assemble a complete outfit if they wish, including top, skirt, shoes and handbags and see them all together. And even if you don’t have a physical space, I think the human interaction between a customer and a personal shopper or a stylist is important.”. Most department stores nowadays have both an online platform and physical stores. Locations: Harvey Nichols Landmark. Food & Drink. She added that adopting new technology was a smart move by Harvey Nichols, because it can create a seamless shopping experience, from online to offline, and boost customer loyalty within a … Harvey Nichols, founded in 1831, is a British luxury department store chain with a flagship store in Knightsbridge, London.It sells fashion collections for men and women, fashion accessories, beauty products, wine and food. Using their phone, a customer can scan a product’s QR code from the screen and immediately see different angles of the item, along with details like the fabric composition, size and fit. “We don’t have any particular country or geography in mind. “The whole motivation behind this store is really building a format that we think is suitable for today’s retail world.”. “I think the physical space is important. It begins outside where an interactive screen is built into the shop window allowing customers to browse products online. Harvey Nichols (Hong Kong) 8 years 3 months. Harvey Nichols in Hong Kong has unveiled a retail concept it believes will win favour from online shoppers and enhance the customer experience of those who want to shop in a brick-and-mortar store. And hopefully this would create a differentiation between our online platform versus all the other platforms out there and really give our customers that consistent experience that they would expect whether they’re shopping in the store or online,” says Poon. For more luxury retail news by Luxurious Magazine, please click here. “And that doesn’t surprise me in the sense that a lot of the times when you have something that may be sold out in your size, customers may just think ‘okay, I’ll leave it’. “As part of planning the store, we evaluated many, many different pieces of technology and hardware. During the day, Hong Kong stylists will connect with customers online – but after 9pm, stylists based in the UK take over, ensuring service for as much of a 24-hour day as possible. Related Stories. Head Office: Gentlemen’s Tonic 78 Tachbrook Street London SW1V 2NA United Kingdom Head Office: +44 (0)203 795 7136 [email protected] “In the past, maybe a lot of department stores could rely on a few brands, stock only those and the customers would come because of that. But, for instance, we don’t have a store in Mainland China at the moment, or one in Japan. “Since we launched that in the UK, we’ve seen that on average, when our customers first engage with one of our stylists they’re five times more likely to buy something, and they spend twice as much as they normally would. “From that you can connect to the stylist directly, either via instant messaging, photo sharing, or even live-video streaming,” explains Poon. “So whether it’s face to face conversation or by text, you can communicate with the stylists and get the advice or recommendations that you need. While helping Harvey Nichols older customer base migrate to a more digital shopping experience, it provides an exciting fashion and beauty playground for a younger, digital-savvy audience. “We see the retail landscape changing alot in the sense that online you have very strong competition from the pure-play retailers who were obviously extremely aggressive, and a lot of them very successful now and engaging customers, especially younger ones,” explains Pearson Poon, son of Dickson Concepts founder Sir Dickson Poon, and executive director of Harvey Nichols. Harvey Nichols Hong Kong is the luxurious retailer with the best edited selection of the world’s most famous fashion brands with key values of trendsetting, cutting edge concept and holding fashion authority. ... You don’t have to go to Landmark or Pacific Place in person to get the same shopping experience at Harvey Nichols—their website is … “We really focused the store on discovery and exploration. “Before jumping into a big expansion spree straight away, we thought we would open this and take some time to gather customer feedback on it. But he accepts that stores have to change a lot to meet the challenge. And then … we will also have customers who only shop at the store suddenly learning about the online offer, and as a result also become online customers. Mandarin Oriental Hong Kong and Maximal Concepts join hands to open The Aubrey. Engagement drives conversion Poon says that in luxury goods, conversion rates are higher offline than online not only because shoppers can touch and feel the product in a store, but also because of a lack of service online. Place, Harvey Nichols ( Hong Kong luxury goods company Dickson Concepts online store double... 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